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When you buy a premium domain you are also making an investment in powerful branding capabilities and the potential to generate a large volume of traffic to your site.
A simple domain name is easy to recall and can be instantly associated with the service or product offered by your business.
The instant brand you acquire with your premium domain name can help generate traffic from internet users who are unfamiliar with your business.
When your website is associated with a straightforward domain name, customers will be directed to your site when they type a related product or service in a web browser.
Your domain name can have a noticeable impact on how your website is listed by search engines.